Building a Strategic Revenue Case for Local Market Entry Webinar Recap Blog

In today’s competitive global market, employing a multilingual marketing strategy to enter new markets is no longer a luxury but a necessity. However, local market entry is a complex process that requires careful planning and strategic decision-making.

During our webinar, Building a Strategic Revenue Case for Local Market Entry, CSA Research and Lionbridge joined forces to discuss what it takes for successful market entry:

Want to watch the webinar in its entirety? Use the button below to access the recording.

The Global Revenue Forecaster™: What Is it?

CSA Research developed the Global Revenue Forecaster to help businesses make data-driven decisions when entering new markets. The tool generates projections of potential revenue that may be achieved by adding new languages or countries to a company’s international portfolio, providing businesses with realistic revenue targets. The model assumes that the new markets will perform similarly to the company’s existing median market.

How Can the Global Revenue Forecaster Be Used?

Businesses can utilize the tool to generate data-driven insights, enabling executives to identify where to focus their next investment and build a compelling market entry case. The data helps validate market entry and localization investment for global marketing, secure support within an organization, and increase the commitment to a particular target market or corporate strategy.

The tool can also show how a company’s revenue might be affected by reducing budgets for a specific language or country. This information can enable executives to direct cuts to areas that will cause the least harm when cost-cutting is necessary.

The Global Revenue Forecaster can also shift the perception of localization. What was once considered an expense can now be viewed as an investment that pays off by driving growth.

Users may modify inputs to explore different scenarios. For instance, if you are weighing options between Spanish and Portuguese, you may add more Spanish-speaking countries to the Global Revenue Forecaster tool to see how the Latin American countries add up, even if they are not large opportunities individually.

What Costs Must Companies Consider Before Entering a New Market?

Once you’ve identified a new market and its revenue potential, you must factor in all costs and requirements associated with market expansion. In other words, what will be the cost of realizing the projected revenue?

The answer, in large part, is determined by your investment in content. Content generation and localization can yield substantial returns when executed correctly by enhancing user engagement and conversion rates. AI can be leveraged to achieve this goal.

What Is the Role of AI in Content ROI?

AI introduces a new dimension to content ROI by offering a scalable and cost-effective solution for content generation and localization.

By leveraging AI, companies can automate content generation and localization processes, ensuring efficiency and consistency while maintaining high-quality outputs. Additionally, AI enables companies to fine-tune their content strategy, ensuring that their investment aligns with the potential revenue from each market.

AI plays a vital role in balancing cost and quality. Without AI, companies faced a trade-off between low-cost, low-quality Machine Translations and high-cost, high-quality human translations. AI bridges this gap by providing various levels of content refinement and enabling businesses to tailor their content efforts to different targets and content types, optimizing content investment based on expected returns.

With a website and SEO analysis, companies can identify how important the content is to determine an investment strategy for new markets:

• Pages that will drive the business will warrant a more significant investment. In such cases, they may create dedicated content to address questions unique to the market.

• Pages that won’t lead to conversions will need less investment. In these cases, they may rely more heavily on automated solutions and minimize reliance on human effort.

How Can Lionbridge Aurora AI™ Optimize Content Strategies for Maximum ROI?

Lionbridge Aurora AI, our content orchestration platform, offers a range of options, from fully automated processes to human-in-the-loop methods, enabling an approach that optimizes cost and content quality based on expected returns. By utilizing Aurora AI, businesses can effectively tailor their content strategies to meet different market needs—such as investing more (or less) in prompt engineering or automated Quality Assurance (QA)—ensuring maximum return on investment (ROI) on their content investments.

How Can a Company Maximize Content ROI and Ensure Responsible AI Use With Lionbridge Frameworks?

Learn more about Lionbridge’s TRUST framework.

How Can You Leverage AI for Market Entry?

AI can help you enter new markets more efficiently by enabling agile content strategies. For example, if your content performs well in one market but not another, AI allows you to test and adjust your localization approach quickly.

For instance, you could create multiple versions of the same page for A/B testing, which would be cost-prohibitive if relying solely on humans.

This agility—made possible by AI content generation and a smart localization platform like Aurora AI—is invaluable for optimizing your market entry strategy and maximizing revenue growth.

What Is the Role of Humans in Market Entry?

AI eliminates the need for humans, a costly resource, to work on low-value tasks. Instead, it focuses people on where they are needed to improve outcomes, making them more valuable.

Whereas AI can automate many aspects of content creation, translation, and localization, humans still play a crucial role in prompt engineering, auditing the process, and making strategic decisions. Humans also ultimately decide which markets are best suited for entry.

Interested in learning more? Visit the Lionbridge webinars page for a library of webinar recordings.

Get in touch

Ready to expand your business into new markets? Lionbridge can help. We utilize CSA’s Global Revenue Forecaster and offer a range of content solutions designed to help companies succeed in the global marketplace. Contact us today to learn more.

Note: The Lionbridge Content Remix App initially created the recap blog, which a human refined.