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Building a Strategic Revenue Case for Local Market Entry
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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
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SELECT LANGUAGE:
As we reflect on 2024, it's clear that the landscape of multilingual content marketing has evolved significantly. Companies have had to adapt quickly to stay competitive with a growing emphasis on volume, speed, and the proliferation of AI technology.
The 10Fold and Sapio Research survey, “The Engagement Equation,” reflects this intensified commitment to content marketing. In this survey, 92 percent of marketing executives reported producing more content than the previous year, with 39 percent indicating an increase of three to five times. How did they achieve these results? According to the survey, 81 percent turned to AI.
Lionbridge was at the forefront of this growing demand, helping its customers create cost-effective multilingual content at unprecedented speed and volume with our cutting-edge generative AI (GenAI) solutions launched throughout the year.
Lionbridge examined critical questions brought on by AI:
How can you trust AI output and minimize its associated risks?
How can you achieve ethical AI models?
How can you best apply AI in translation workflows to achieve desired results?
While AI technology cannot yet match the speed and affordability of top Neural Machine Translation (NMT) engines or human intelligence, it has become instrumental in Lionbridge’s language delivery services. It enables content transformation, content creation, translation, and localization in previously impossible ways. We minimize AI-related risks and biases by applying the technology effectively.
To leverage AI technology, Lionbridge developed and unveiled the following innovative solutions:
Aurora AI™ — our next-generation content orchestration platform for ultimate efficiency.
Lionbridge Aurora AI Studio™ — our cutting-edge platform enabling access to a global community for optimized AI training and more.
Lionbridge Content Remix App — our AI-powered multilingual content creation solution for globalized content at source.
The year (marked by significant achievement and growth) culminated with Lionbridge winning the ”Best Machine Translation Solution” award in the seventh annual AI Breakthrough Awards.
Read on for some of our favorite blogs highlighting the year’s milestones. Check out the following posts to understand the language industry’s rapid evolution within the past several years: Lionbridge’s Top 10 Language Blogs in 2023, Lionbridge’s Top 10 Language Blogs in 2022, and Lionbridge’s Top 10 Language Blogs in 2021.
As AI advanced and businesses increasingly sought to leverage it, questions about its trustworthiness and risk management arose. In one of our many AI-focused webinars, experts from Amazon Web Services (AWS), Cisco, and Lionbridge shared critical insights on this topic. Watch the select AI trust videos excerpted from the webinar to learn about Lionbridge’s TRUST framework, strategies to gain confidence in AI-generated content, and valuable advice when embarking on an AI journey. Want to hear even more from our panelists? Watch the AI Trust webinar on demand.
How can companies use AI tools to enhance corporate eLearning outcomes? We distilled the answer into three informative videos that explain how businesses can use AI to manage scope and budget, streamline content creation, and generate helpful learner analytics. Watch the videos to discover the possibilities AI offers for corporate eLearning.
Language companies preparing to offer AI services had a clear starting point — with themselves. Lionbridge established an AI lab to transform into an AI-first organization. The lab trained employees to use AI securely and effectively and provided a dedicated sandbox for experimentation. The results? Lionbridge employees have been able to do their jobs more efficiently, leading to faster turnaround times and decreased project labor costs. Read the blog for a deeper dive into how Lionbridge fully embraced AI, positioning itself to deliver innovative AI services to its customers.
When Lionbridge’s longtime global apparel customer needed to create significantly more content in multiple languages, the retailer turned to Lionbridge for cutting-edge AI solutions. How did the technology benefit the customer? Our AI solutions reduced their multilingual content production timelines by 75% and costs by 45%. Discover how we did it in our case study on AI content creation for retailers.
In 2024, Lionbridge unveiled a new content orchestration platform, Aurora AI™, to provide game-changing workflow automation to its customers. In a rare fireside chat, Lionbridge’s Robin Ayoub spoke with Marcus Casal, our chief Technology Officer CTO), to delve into this groundbreaking innovation. Want to know how Aurora AI addresses modern localization’s changing and complex needs? What strategic decisions went into its development? What benefits can it offer you? Read the Marcus Casal (Aurora AI) fireside chat blog to find out.
Lionbridge underscored the importance of achieving responsible and ethical AI models through diverse and comprehensive training data. To support this effort, we launched Lionbridge Aurora AI Studio™, which enables companies to access a vast pool of worldwide contributors. Gathering input from a wide range of cultural, linguistic, and demographic backgrounds helps identify biases and achieve fair AI systems. Read our blog for more about responsible AI through crowdsourcing.
Lionbridge continued to educate its customers and other audiences about the critical role AI training plays in developing competitive advantages, emphasizing the importance of training data, data collection, data validation, and prompt engineering to unlock the full benefits of an AI system. Read our blog to learn what AI training entails and explore real-world examples and its benefits.
In 2024, there was no doubt that Large Language Models could enhance global communication, and the technology became firmly rooted in Lionbridge’s language services workflows. But where were they being incorporated into the process? Watch our video, Connecting the World, for insight into Lionbridge’s four-step process that combines AI and human excellence to produce globally resonant content at unprecedented volume and pace.
Our hospitality customer had to overhaul existing content to align with its elevated luxury branding and resonate with its global target demographic. Our one-month pilot project aimed to help the customer evaluate the efficacy of LLM-augmented content creation.
Incorporating LLM technology into its content creation efforts resulted in time and cost savings, hyper-personalized content aligned with the brand, and content ready to be repurposed across omnichannel outputs. Read the case study to learn more about our AI content creation solution for hospitality companies.
The introduction of Lionbridge’s Content Remix App profoundly enhanced content development in ways only possible with generative AI, opening a world of possibilities for enterprises seeking to create content for all types of marketing and distribution channels. The Content Remix App enables globalized content at source, reduces content creation cycle times, and generates cost savings while preserving brand voice. Read our solution brief to learn more about how the content remix app solution works and how to use it to solve business needs.
Ready for superior language services that leverage cutting-edge AI solutions in 2025? Contact us today for expert guidance.
We’re eager to understand your needs and share how our innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help.