Lionbridge’s Top 10 Language Blogs in 2023

After facing challenges associated with the ongoing COVID-19 pandemic, much of the world entered a period of improvement last year, and 2023 has been a year of remarkable progress and innovation in the localization industry.

At the forefront of developments is a notable exploration of generative AI (GenAI) technology to reduce translation costs and boost productivity, among other desired benefits. The technology captured global attention following the release of OpenAI’s ChatGPT chatbot to the public toward the end of 2022. In subsequent months, GenAI tools multiplied, and savvy companies have devoted much energy to figuring out how to best capitalize on this technology.

Throughout the past year, we have delved into various localization-related topics. In addition to our in-depth coverage of generative AI, we’ve looked at ways language solutions can drive global growth by meeting the needs of specific target audiences, including female gamers, travelers, and virtual event attendees. Through successful customer engagements, we’ve also demonstrated how to apply language solutions to address real-world business challenges.

Take note of extraordinary developments during the past year through the lens of some of our most popular blogs in 2023.

To see just how far we’ve come in recent years, check out the following past blogs: Lionbridge’s Top 10 Language Blogs in 2022, Lionbridge’s Top 10 Language Blogs in 2021, and Lionbridge’s Top 10 Language Blogs in 2020.

#10 What ChatGPT Gets Right and Wrong and Why It’s Probably a Game-changer for the Localization Industry

Although generative AI technology has been around for decades, many people outside the tech industry knew little about it until OpenAI launched its GenAI chatbot, ChatGPT, to the public. Even then, how to use or apply the technology was a mystery. Vincent Henderson, Lionbridge’s Head of Product Language Services, experimented with the technology soon after it became available and shared his findings in an entertaining blog and whitepaper. He identified generative AI’s strong points and flaws. (Hint: Don’t ask it to count.) And he explained why it’s destined to revolutionize the localization industry. Read more about ChatGPT and localization.

#9 Winning Female Gamers: 5 Tips for Creating Games for Women

More women than ever identify as avid or hardcore gamers and now make up a large amount of the global gaming community. As such, companies are wise to cater to this audience. Capturing your fair share of the billions of female gamers worldwide is within reach, especially if you understand their habits and preferences. We offer game developers and publishers five actionable tips, starting with the need to develop narratives that appeal to ALL gamers. Find out more about creating games for women.

#8 Case Study: Swisscom Partnership

Swisscom, a leading telecommunications company, has counted on Lionbridge to translate its annual report into multiple languages for over 20 years. The translation of annual reports is complicated, as the partner must be able to handle highly technical financial material and meet tight deadlines. So, how did Lionbridge do? We translated 85,00 words yearly and helped Swisscom save 43 percent on their translation costs for their 2022 annual report. Discover how we did it in our Swisscom case study on annual report translation.

#7 Resonate With Global Travelers Through Travel Language Services

In 2023, with the worst phase of the pandemic largely behind most of the world, people desired to travel and were willing to pay more for it than in 2019. Survey after survey projected an optimistic outlook for the travel industry, and it became incumbent again for travel and hospitality companies to put effort into resonating with global travelers. Travel language services go a long way toward that effort, including multimedia services that promote multilingual video marketing and global geo-targeting, which optimizes multilingual e-commerce websites. Learn how travel language services can help travel and hospitality companies stand out.

#6 A Generative AI Model Outperformed a Neural Machine Translation Engine in One Machine Translation Evaluation

Just how good are Large Language Models (LLMs) at performing translation? Lionbridge experts set out to answer that question with testing that compared the automated translation quality of several LLMs to the output of the five major Neural Machine Translation engines. Lionbridge found that in one evaluation, the GPT-4 model slightly outperformed the Yandex engine for the English-to-Chinese language pair. What does this milestone mean for the Neural Machine Translation paradigm? Read the blog to find out.

#5 Generative AI Webinar Recap: Are We There Yet?

As generative AI captured the attention of companies worldwide, Lionbridge launched a generative AI webinar series to examine the technology. With executives wanting to implement the technology quickly, we devoted a webinar to explore whether the technology was advanced enough to generate business value. Our conclusion: Even during the technology’s early stages, we can use it for some things. However, it will take years for the tech to fulfill its full potential. Read more about generative AI opportunities or catch up on the other webinars in the series.

#4 Biopharmaceutical Clinical Labeling Case Study

Lionbridge has been helping a global biopharmaceutical company translate label phrases for its Investigational Medicinal Product (IMP) labels since 2016. Using our deep domain expertise and technology-enabled processes, we helped them create compliant IMPs across many languages, including some that posed unique challenges. Read the case study to discover how our customized solution helped the company overcome multilingual clinical labeling challenges, enhance the language quality process, and achieve a 50 percent faster delivery than the initial agreement.

#3 The Era of AI Trust

AI technology is ushering in an Era of Trust. How does AI pose a trust challenge, and what can you do about it? We’ve identified four ways to minimize the risk associated with AI-generated content. From using human reviewers to partnering with the right language partner, read the blog for a deeper dive into remedying AI trust issues.

#2 Multilingual Virtual Event Planning: Get Started With Our Checklist and Guide

The Covid-19 pandemic popularized virtual events, and they’re here to stay. Translation solutions that cater to speakers of any language are your secret weapon to grow your global audience. What can you do? Incorporate multilingual components into your virtual events to remove language barriers. We prepared a multilingual virtual event planning checklist and guide to help you get started.

#1 Enhancing Corporate eLearning with Generative AI

Corporate eLearning initiatives can be costly to implement by the time companies make an initial investment, create high-quality content, and pay employees to go through training. AI tools can address costs associated with corporate eLearning and help maximize ROI. How so? AI-powered tools can assist with budgeting, creating content more efficiently, and gathering analytics to achieve a more personalized learning path for learners. Read the blog to learn more about how generative AI can enhance corporate eLearning initiatives.

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