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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
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SELECT LANGUAGE:
Redefining Content Creation in the Hospitality Sector
Whether via websites or brochures, quality marketing materials are the lifeline of travel and hospitality companies vying to appeal to travelers with many choices. However, content creation is no easy feat. It often involves using the services of internal and external content writers and agencies. The labor-intensive endeavor is typically costly and can take more time than desired.
Our customer approached us seeking a better way to produce their global content. We offered a solution augmented by generative AI to meet their needs.
Read our case study to discover:
- What the solution entailed. (Hint: A human in the loop was still needed.)
- The business benefits of using enterprise-secure Large Language Model (LLM) content creation.
- How our TRUST framework promoted confidence in AI output and management.
The pilot confirms our interest in [further] using AI to generate content on a global scale.”
— Luxury Resort Marketing Product Manager
