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SELECT LANGUAGE:
Companies that sell their products online are more likely to come out ahead when they can create and deliver personalized content to more customers across many languages and digital channels.
Those that manage multilingual content strategically gain an advantage over their competitors by better communicating their corporate values and product information to their prospective customers. Yet communicating at scale with global audiences can be challenging.
An effective localization partner and modern localization platform can support that mission and help companies craft satisfying digital experiences for their customers.
The Lionbridge Cloud brings together people, processes, and technology to help customers scale their localization programs.
The Lionbridge Cloud provides a localization platform and shared resources to enable our customers to scale their localization programs fast while complying with their terminology and maintaining a consistent brand voice to reach their content goals. Our other service models meet alternative needs.
Here are the questions our customers often ask about our service models.
No. Lionbridge Cloud is a holistic solution that leverages our modern localization platform, the Lionbridge Language Cloud, to deliver localization services. We provide the technology and the extra benefits that come with it at no additional cost.
Services will depend on the type of content you have and its purpose.
Translation services are typically for simple documents, while localization services address more complicated forms of content, such as apps or websites.
Translation services focus on getting a text from one language to another and ensuring the translation accurately represents the source content.
Localization is a broader term and considers other aspects of content, such as publishing, cultural nuances, and the final format, including whether it is an app, document, or website.
Depending on your content and its purpose, you may need translation or localization services at different times.
Most businesses do not need a Translation Management System (TMS) since their content workflows are relatively straightforward and do not vary significantly. Buying and operating a TMS can substantially increase your localization costs, which may reduce your content or translation budgets.
To better assess whether you need a Translation Management System, ask yourself the following questions:
How many concurrent content streams do you need to support?
How complex are your localization workflows?
Into how many languages do you need to localize content?
How much do you spend on localization? Would the cost of localization technology be high?
How involved is your content?
How complex are your file formats?
To learn more about Translation Management Systems, read our blog, The Future of Language Technology: Understanding When to Use Language Translation Management Software.