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Your brand. Your goods. Your packaging, Gone Global.
Optimize your user experience in existing markets and branch out to new ones with packaging that speaks your customers' languages. Our all-inclusive CPG and packaging translation services help you connect with global consumers via the products they use every day.
When do consumers first interact with your brand? It's often via your products' packaging, which can have an outsized impact on your brand identity.
Lionbridge's CPG translation services elevate your global strategy with packaging, technical documentation, digital assets, and marketing materials that present your brand authentically and appropriately to international audiences. From product and retail to aftersales and support, our experienced translators will ensure your packaged goods are market-ready in all regions.
Consumer Industry Translation Services
Your global branding strategy has many moving parts — our comprehensive translation services keep your identity cohesive in every market.
CPG and Packaging Translation Services FAQs
Here are the answers to questions our customers frequently ask.
Why is packaging translation important?
Product packaging contains essential information such as nutritional content, care instructions, and directions for assembly and use. Presenting goods to users in a way that is accessible to them increases sales, improves brand reputation, and enables your customers to get the best performance out of your product.
What industries does Lionbridge specialize in?
We deal in Apparel and Accessories, Cleaning Products, Consumer Electronics and Computers, Food and Beverages, Cosmetics, Beauty and Personal Care, Pharmaceutical Products, Groceries, Home Improvement and Hardware Retail, Jewelry and Watches, Sporting and Recreational Equipment, Toys and games, Health-related products, and more.
What is the difference between packaging translation and packaging transcreation?
While packaging translation only includes simple text translation, package transcreation also involves localizing elements of design and formatting. Transcreation, as opposed to translation, ensures that your product is presented appropriately in different markets while maintaining your brand's overall look and feel.
How do you ensure my brand is reflected consistently in different languages?
Your brand voice is your company's personality. The more consistent it is, the better consumers can get to know you. Lionbridge's brand marketing experts will keep your content consistent across international boundaries. Read our Global Brand Voice Guide to make sure you retain your brand voice as you enter new markets.
