Premium Translation Services for the Luxury Sector

Deliver your brand’s message to global audiences with tailored language solutions.

Exceptional Experiences in Every Market

Capture the essence of your brand and convey its unique story to customers worldwide.

Taking your luxury brand global is a demanding task that requires attention to detail, deeply rooted brand culture, and expertise working with exclusive clientele. Lionbridge understands the particular challenges and goals that come with:

Luxury E-Commerce
Digital merchandising and marketing
Retail operation
Brand strategy
Social media engagement
Creative content
Sustainability reporting

Our range of services is tailored to meet these unique needs. We offer a comprehensive suite of language solutions to create, adapt, and transform engaging content that captivates your target audience. Lionbridge combines linguistic prowess with extensive industry experience. We’ll work closely with your brand to create messaging that resonates with customers globally.

We Know Luxury.

At Lionbridge, we understand the world of luxury and embrace its core values. We pride ourselves on maintaining the highest quality standards. Our experts specialize in delivering exceptional luxury content to expand global reach and drive sales in diverse markets.

Industry Expertise

For over 25 years, Lionbridge has supported luxury brands with best-in-class translation and localization services. As industry pioneers, we understand the many complexities of globalizing luxury goods. Trust us to navigate a wide array of sectors and provide valuable insights to grow your investment.

Brand Alignment

Every luxury brand is unique, with distinct needs and preferences. Our experts gain an intimate understanding of your company and tailor our services precisely to your requirements. Through our Smart Content Analysis techniques, our experts will develop a customized translation solution that reflects your brand's prestige and reputation.

Robust Infrastructure

As one of the world’s largest language service providers, we have extensive networks and sophisticated technology to get your message in front of more customers and simplify your globalization journey. Lionbridge offers the fastest multimarket deployment times in the industry. We’ll help you elevate your digital presence, deliver impactful brand experiences, and expand your global footprint faster.

Get Closer to your Customers

“In today's world, it's essential to give your clientele a personalized experience. Connecting with customers one-on-one fosters loyalty, strengthens brand culture, and leverages your unique selling points to the prospects that value them most. This is even truer with luxury brands, whose sustained growth relies on strong customer relationships.

Combining AI-driven language solutions with the creativity of our Luxury experts, Lionbridge is uniquely positioned to capture the essence of your brand and deliver engaging multilingual content to audiences all over the globe.”

- Joel Ali – Enterprise Solutions Director - Head of Luxury

Working with Lionbridge has been a success since day one. Their agility and close customer service meant they were able to set up structured workflows quickly, integrate their connectors seamlessly, and scale up over time as our localization needs changed. Through their usage of automation and AI-enabled technologies, Lionbridge has been able to deliver on our fast turnaround requirements. A trusted partner for several years now, we rely on their guidance and expertise as new language challenges arise for our business.

Senior Localization Director, Luxury Lifestyle Brand

Luxury Goods Translation Services

Connect your brand to audiences worldwide without sacrificing your message’s integrity. With language support for all business departments and industry sectors, we’ll ensure your company’s presence is clear, coherent, and harmonious, inside and out.

Website Localization

Your online presence can significantly impact the perceived quality of your brand and its products. Give customers a web experience that feels like it was tailored for them with our holistic approach to website localization. We go beyond simple text translation to transform your site’s formatting, functionality, and digital merchandising. Lionbridge can help you appeal to the cultural sensitivities of your target audience. From navigation and layout to e-commerce content and product descriptions, we’ll help you craft a seamless, integrated digital experience.

Retail Support

For luxury brands, a first-class in-store experience is crucial to maintaining your reputation. In addition to visual merchandising assets, we support your employee training and eLearning programs to foster retail excellence, drive revenue, and build customer loyalty. We’ll translate your existing materials and help you create new, highly effective regional training programs to ensure consistently excellent service in every locale.

Technical Document Translation

There’s more to every company than the consumer aspect. Our technical document translation enables you to communicate more effectively with employees, partners, stakeholders, retailers, and manufacturers. Ensure everyone in your outfit is well-informed with support for creating and adapting:

Sustainability reports
Financial reports
Manufacturing specifications
Contracts
Internal communications
and More

Marketing Translation and Customer Relationship Management

Marketing is foundational for any strong brand – you need a trustworthy partner to bring your unique message across borders. When you work with us, you’ll be taken through a thorough discovery phase. We’ll develop a deep understanding of your brand culture, create a customized brand glossary, and help create a marketing strategy that’s true to your brand identity. We specialize in creating in-market content, including multimedia content, that will resonate with local audiences and ensure brand consistency through various channels and touchpoints.

Packaging Translation

Your packaging is a core part of your brand. From graphics, text, and colors to labels, tags, and warnings, our holistic approach to translation ensures that every element of your packaging design is:

Aligned with your brand
Culturally relevant
Meeting regional regulatory requirements

We also translate product specification sheets, assembly instructions, and product care guidelines, so your customers get the most from their purchases.

Global Event Support

When you host events, it’s vital to ensure that all your attendees can fully participate. Whether it’s online or in person, tradeshow or fashion show, business conference or gala, our interpretation services have you covered. In addition to live interpretation support, we offer conference interpreting/Remote Simultaneous Interpretation (RSI) services in over 380 languages, so you can take your events global.

Industries We Serve

Fashion & Accessories

Leather Goods & Shoes

Watches & Fine Jewelry

Beauty & Perfumes

How Lionbridge Helps a Leading German Luxury Fashion Retailer Reach Its Online Global Buyers

The luxury apparel sector has turned toward the internet in the wake of the pandemic. Brands with a stronger online presence have begun to thrive – and Lionbridge can help you do the same. Read the case study to learn how we helped a leading German luxury fashion retailer maximize its global reach with efficient, high-quality product descriptions and website translations.

READ THE CASE STUDY

Customer Quote

“I want to pause and take the time to properly thank you for your endless and undivided support. Not only for the translation and also for the interpretation, you’ve delivered, with flexibility, agility, reactivity, and proactivity, every time we needed you.”

Luxury Translation Services FAQs

These are answers to questions our customers frequently ask.

Why is luxury brand localization important?

Luxury brand localization is essential for maintaining brand consistency while catering to diverse global markets. It ensures your brand's message resonates with local audiences and enhances customer engagement.

What is transcreation, and how does it apply to luxury brand localization?

Transcreation is the process of recreating content in a way that captures its essence and emotional impact in a different language or culture. In luxury brand localization, transcreation ensures the brand's identity and values are maintained while appealing to the target audience’s sensibilities.

How do you ensure cultural sensitivity in luxury brand localization?

We take several measures to ensure that cultural sensitivities are considered during the localization process. In addition to thorough market research and a careful transcreation process, we have a presence in the locales where we work. Your content will be tested, proofed, and vetted by local linguists who know what your audience needs to hear.

How do you maintain brand consistency across different languages in luxury brand localization?

We follow the brand guidelines and style guides you already have in place. In the absence of any assets, our teams of experts work hand-in-hand with you to develop what is missing. We ensure the core brand message, visual identity, and tone remain consistent across all languages, enhancing brand recognition and loyalty.

How do you adapt visuals and imagery in luxury brand localization?

Our marketing teams collaborate closely with specialized linguists to identify culturally sensitive elements. If any are flagged, we work with your team to ensure the visuals and imagery align with local aesthetics and values. This process may involve suggesting alternatives, adjusting color schemes, or making other relevant modifications while maintaining the brand's integrity.

What role does market research play in luxury brand localization?

Market research is a crucial step in luxury brand localization. It helps us understand local consumer preferences, trends, and cultural norms. We use this information to tailor the brand's message to resonate more effectively with the target audience.

Do you help with social media?

Our dedicated team of marketers can craft and publish content for brands’ social media channels. Our teams can help with social listening, community management, and overall social strategy to boost engagement and foster a closer relationship with your customers.

How many languages do you manage?

We provide services in over 350 languages, with 40 offices in 24 countries. Our unique crowd of 500,000+ linguists, translators, and testers handle common language pairs, as well as rare languages and regional dialects.

If you require additional information, please fill out our contact form.

Send us a message to chat about your needs or learn more about our services and pricing. We are always here for you—drop us a line to let us know how we can help. If you are looking to work for Lionbridge, please visit our "Join Our Team" page.

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Premium Translation Services for the Luxury Sector

Exceptional Experiences in Every Market

Capture the essence of your brand and convey its unique story to customers worldwide.