Let the Games Begin

International Communication Powers the World’s Biggest Athletic Competition

The Summer Games, hosted by France, will celebrate athletic excellence and cultural diversity. As athletes from countries worldwide gather to compete, they’ll also embark on a linguistic adventure.

From the moment they arrive in Paris through the thrilling stages of competition, athletes will be immersed in multilingual communication. While French and English are the official languages of the Summer Games, charter rules require simultaneous interpretation for a handful of other languages at all sessions. Translators and interpreters are vital in making the Games a seamless and inclusive event for athletes and spectators alike.

The same principles of linguistic inclusion apply to Games-related marketing opportunities. To connect with and win over the event’s followers — now numbering billions — brands must deliver compelling messages in the fans’ native tongues. Companies can achieve this goal with the help of a trusted translation and localization partner like Lionbridge.

Check out our infographic to see how language and culture play a pivotal role in the Summer Games and appreciate the sheer scale of language diversity at the heart of this exciting event.