How Many Languages Does an Athlete Encounter at the Summer Games?

International Communication Powers the World's Biggest Sporting Events

The Summer Games is one of the most diverse events on the planet, involving athletes, sponsors and fans from almost every country on Earth. As a result, hosting the Games relies heavily on intercultural communication. Translators and interpreters are key figures at any Games, helping everyone from athletes to delegates to put on a great show. 

The same applies for the marketing efforts surrounding the Games. The conversation that surrounds the event involves millions—even billions—of potential customers, generating a buzz in a vast network of markets around the world where the first language isn’t English. If you want to join the conversation, you’ll need to do so in a range of languages that enable you to touch the hearts and minds of all these fans. For that, you’ll need a localization partner who can deliver great brand experiences across the globe. 

Check out the infographic below to get a sense of the sheer scale of language diversity at the Summer Games.