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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
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SELECT LANGUAGE:
Enter a Gateway to a World of Possibility With Our Content Orchestration Platform
Using cutting-edge technology, the platform turbocharges content creation, translation, and localization with workflow automation that achieves unprecedented speed and efficiency.
Auroras are awe-inspiring light displays that captivate viewers worldwide. Similarly, the Lionbridge Aurora AI orchestration platform empowers companies to captivate and connect with people globally.
This transformative tool delivers impactful content with newfound efficiency by automating production intelligence at scale. Our new AI-enabled Translation Management System (TMS) leverages advanced technology to provide new insights, a clear vision, and a focused approach to global content management and creation.
Embark on a journey of enlightenment and discovery with Aurora AI.
The Next Leap in Content Delivery Technology
Aurora AI streamlines processes at scale by combining the latest generative AI (GenAI) technology with the smart allocation of human expertise to areas making the most significant impact.
While workflow engines are nothing new, what makes Aurora AI different is composable orchestration. This unique capability provides us with the agility to adjust any process quickly. It means that you can commit to the innovations of today’s technology, safe in the knowledge that you’ll be the first to benefit when the next technological advancement comes.
Aurora AI orchestrates, automates, and optimizes workflows for localization and beyond to deliver content at extraordinary efficiency.
Benefits
Saves Time
Get your projects delivered to you more quickly than ever.
Reduces Costs
Spend less on localization and other language solutions.
Enables You To Do More
Implement a range of projects that may have been previously cost-prohibitive.
Enhances Content Performance
Achieve content that resonates across cultural and linguistic borders.
Optimizes Workflows for Diverse Content for Impactful Results
Use Aurora AI for your websites, email campaigns, chat, social media, presentations, ads, and promotional materials to enhance click-through performance, conversion rates, and monetary gains.
See AI in Action: Three Case Studies
A Multifaceted Approach for Superior Content Outcomes
Aurora AI FAQs
These are the answers to questions our customers frequently ask.
How does Artificial Intelligence impact localization workflows?
Artificial intelligence can significantly enhance localization workflows by automating decision-making. It can intelligently route content to the right process for the best outcome and reduce human involvement in time-consuming tasks. These contributions promote efficiency and speed while reducing costs. By drastically reducing processing time, your work will get done faster, and the time it takes to bring your content to market will decrease. Aurora AI uses a range of AI technologies to support content journeys better.
Which content systems can Aurora AI connect to?
Aurora AI automatically integrates with current and future-state Lionbridge technology and has omni-connection capabilities to your content repositories. It connects to leading CMSs, DAMs, PIMs, cloud storage services, and special-purpose content systems like Relativity or Veeva. Customers can connect virtually any system to Aurora AI through robust connectors, rich APIs, and custom integrations.
What are the features of a modern language platform?
A modern language platform should support sophisticated content journeys for companies to grow their businesses. These solutions should:
Easily transfer content from the originating system to the platform and back to the originating system.
Be powered by AI for greater efficiency and smarter content workflows.
Connect with a large number of translators to perfect the human-machine paradigm.
Provide an omnichannel solution by working across different digital channels like chat, websites, emails, and more.
Is Aurora AI configurable?
Yes, configuration is now possible at scale, including the ability to use best-of-blend Machine Translation engines, the latest GenAI models, and cognitive AI to achieve the best results for your content.
When are humans involved in the process?
Aurora AI’s intelligent alerting capability focuses human attention where it is most needed, highlighting issues impacting your brand delivery and fixing them quickly. Full-service translation by humans is always an add-on option for content warranting such services.
Will I always know the status of my project?
Yes, Aurora AI provides real-time data and reporting so you know exactly where your project stands, what remains to be done, and when the deliverable will be returned to you.
Will I get insight into content performance?
Yes, Aurora AI provides big data analytics and insight into the performance of your content ecosystem.
Will my data remain private?
Yes, Aurora AI is a secure, scalable, cloud-based, fully backed-up system.
How many languages does Aurora AI support?
The platform can support practically any language. We translate into more than 800 different language pairs, specializing in long-tail languages and impact sourcing.
Self-Service Translation Options
Fast. Easy. Convenient.
Fill out our contact form to start a conversation with us.
We’re eager to understand your needs and share how Aurora AI's innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help.
